Featured case studies nintendo wii looking at the past 15 years in video game history, it would have been difficult to predict that nintendo would make it into the top 10 of the 2008 business week/ bcg most innovative companies. Blue ocean strategy crocs, nintendo wii essay introduction to the blue ocean strategy the blue ocean strategy (bos) concept is known to us since 1995 on a book titled “blue ocean strategy” written by w chan kim in which the book was a success and being translated into over 40 languages (bryan, 2006) however, the concept that the. The theoretical background is applied to the example by taking up the blue ocean strategy that is used as the strategy for the new generation of consoles in the following, the development of the new console is examined through the different steps of the new product development process. On the other hand, if the profitability of the blue ocean firm went down with increasing number of vendors in the industry, it would be an indication of the dominance of the firms that followed competitive strategy over the firms that followed new market (blue ocean) strategy.
The first example of blue ocean strategy comes from computer games giant, nintendo, in the form of the nintendo wii the nintendo wii launched in 2006 and at its heart is the concept of value innovation. Endless ocean: blue world builds on the ocean experience first introduced with endless ocean™while the last game emphasized relaxation, this one is designed with more adventure in mind. Introduction to the blue ocean strategy the blue ocean strategy (bos) concept is known to us since 1995 on a book titled “blue ocean strategy” written by w chan kim in which the book was a success and being translated into over 40 languages (bryan, 2006.
Das konzept der blue ocean strategy wurde von w chan kim und renée mauborgne an der insead business school entwickelt und dort zunächst als value innovation nintendo ein neueres beispiel ein neueres beispiel einer blue ocean-strategie ist der erfolg der spielekonsole nintendo wii,. The study illustrates that blue ocean strategy cannot be a static process and that it is necessary for nintendo to create a dynamic strategy in order to stay in the blue ocean and keep it from being turned into a red ocean. Nintendo to replace its wii with a new generation console the wii u was launched in 2012, the first eighth generation console on the market and the first nintendo.
How the strategy taps into internal and/or external sources of competitive advantage the perfect analysis that can be performed to assess nintendo’s future would be porter’s five forces analysis and blue ocean analysis rather than specifically focusing on nintendo’s product line nintendo wii u since the strategy is for nintendo itself in. If nintendo will be able to reestablish the blue ocean with their introduction of the wii u in november 2012 is questionableoriginality/value ‐ there is constantly a need for reformulating. Lecture slides: the nintendo wii: lessons learned from noncustomers insead the case entitled, ‘the nintendo wii: lessons learned from noncustomers’ comes with lecture slides that prepare the participants for an engaging class discussion on the importance of noncustomers for creating new demand.
Blue ocean strategy - märkte ohne konkurrenten das neueste beispiel einer blue ocean strategy ist der erfolg der spielekonsole nintendo wii, welche von nintendo entwickelt wurde, im hinblick auf eine neue und bis dato unbekannte zielgruppe für videospiele. Nintendo revealed their blue ocean strategy during an e3 press conference during the hype build-up of the wii [ citation needed ] however, with just one case study, this hole in their data persists despite the publication of value innovation concepts dating back to 1997. This looks a bit like the original wii strategy applied to the ar/vr market in the context of smartphones, and could enable nintendo to leverage its ip to again “disrupt an entire industry, and. Nintendo certainly seems to do things differently, especially with the wii and wii u consoles — sometimes delighting millions, and other times leaving people completely perplexed or frustrated.
Nintendo's blue ocean strategy: wii january 05, 2007 / alexander osterwalder this is particularly interesting from a strategy point of view because it's a wonderful example of a so-called blue ocean strategy nintendo's wii is calmly sailing in the blue ocean it created for itself (ie a new market) by the way,. Understanding blue ocean strategy the authors use the terms blue oceans and red oceans to describe the entire market universe red oceans explained nintendo wii the company the wii was released by nintendo in november 2006 and is a home video game console and the first of its kind the console competes with microsoft’s xbox 360 and. In 2004, reggie fis-amie, chief operating officer of nintendo of america, presented the blue ocean strategy to industry insiders he described it as “focusing on expanding the market boundaries vs singularly being focused on your competition. Blue ocean strategy(source: founded by w chan kim & renee mauborgne) definition metaphor of red ocean difference superiority.